Urban Farming initiative is an effective approach to enhance the standard of livings and to reduce the daily operational cost for food consumptions especially among B40 market segment and as part of mitigation strategy to curb the urban poor syndrome. According to Food and Agriculture Organization of United Nations, Urban poor spend 60-80% from the income gain for food.

Urban Farming program is a socio-economic development program which provides the targeted community with a quick win solution in acquiring daily vegetables for consumption using environmental friendly chemical free and free from toxic.

It is a community based project aim to achieve an equitable wealth of the community living in Iskandar Malaysia through inclusiveness where community of Iskandar Malaysia shall be given equal opportunity to participate in wealth generation through social connectedness.